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Suggestions To Rugby Canada For Toronto Test Match

(2 posts)

  1. Ad Bot

    Posted 1 year ago

  2. James
    Member

    Dear Sirs:

    I have decided to refrain from spending $1000.00 and travelling to Toronto for the game, this August. In my time tramping around Canada watching the NSMT play, I have noticed that your promotions for these games have been, in general, dire. Therefore, I have decided to offer some suggestions for the upcoming game. Please be aware that I am not part of the country club set. I am a card-carrying member of the hoi polloi. My advertising inclinations follow two rules:
    OFFICIAL "You cannot bore the public into buying your product."
    UNOFFICIAL "If you want the attention of the filthy masses, you are going to get dirty."
    My suggestions are as follows:

    1. Get in contact with the Toronto Sun and have a few of the guys pose as Sunshine Boys. These pics will run the week leading up to the game. The guys should wear red and white trunks with the maple leaf on them. Have prepared captions written so the newspaper will have as little to do as possible: For examples:
    "Ladies meet Jaime Cudmore-6'5" inches of Canadian beef. Jamie is a lock on our national rugby team. You can see him up close and personal this Saturday at BMO Field, when Canada takes on the U.S.A. Buy the way, Jamie's nickname is "Cuddles.""
    "Introducing Pat Riordan. Pat is the captain of our national rugby team. He is also a hooker. You can see Pat applying his trade when Canada plays the U.S.A. this Saturday at BMO Field."
    (From the towers on Bay Street to the industrial bays at Mississauga, the ladies will be talking about these pics. )

    2. Cut the Thursday morning breakfast and round of golf with the suits and get the boys into the streets. Contact the city and have a block portioned off for a morning/afternoon with the NSMT. A pancake breakfast, a twoonie for all the food that one can eat. Some of the boys will have to flip 'Jacks, but get them elbow to elbow with the public. Have a mini-carnival. A water dunking display? Members of the RC Board sit on a plank while the public pay a Loonie to throw a ball at an arm and try to dunk the Leaders. (The key for this promotion is to have a bit of fun with the public.)

    3. If the Canucks make the finals, have the communications director contact the staff of Don Cherry. Get "the Don" to wear a Rugby Canada tie on Coach's Corner. If there is no Rugby Canada tie, get one made, quick. If Grapes says "yes," he can promote the team, the upcoming game and the WC. Perhaps he can small talk with McLean, "Those rugby guys don't wear helmets or visors or nothing, boy are they tough."
    (There is the potential of two million people seeing the Rugby Canada tie and hearing rugby on Coach's Corner.)

    4. About 12 years ago Dave Lougheed nearly killed an Eagles player with a textbook tackle. Go into the archives and find stills of the tackle. These pics will be your photos for newspaper ads, billboards, posters. I would use two photos, one of the hit, and the other of the Yank being carried off of the field by his teammates.

    5. Get in contact with various City of Toronto unions and sacrifice 500-600 Rugby Canada shirts and give them away to city workers. Probably transit drivers. Thousands of people will see the shirts ask about them and ask why the drivers are using them. They will hear about the game and could eventually ask where to buy these shirts for themselves, family or friends.

    Please feel free to use the above suggestions. You can claim ownership of them, I do not mind. If you can hit on the five above suggestions, I project $100,000.00 of new money at the game. Please avoid beer nights, pig roasts and Lord Kitchener's WWI recruitment poster, nothing indicates to Canadians "boring old farts with accents" more than that poster.

    Best of luck at the game.

    Sincerely,

    James

    Posted 1 year ago #

  3. Ad Bot

    Posted 1 year ago

  4. teamaccess
    Member

    Too much work, everyone'll be drunk on coconut water.

    Posted 1 year ago #

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